Corporate identity design is a creative asset that makes a particular brand stand out more than its competitors. It includes design style, logo, typography, stationery, uniform, user-interface, and the products of the brand and its service. It is a great presentation of how typography, colors, illustrations, and other visual elements work together cohesively for promoting a company's image and its business. To design this project, I chose the blue color for the color theme and as a symbolic color of the Blue Screen brand and its service. It is a calm yet clean color for the brand. I decided to display the logo on numerous print materials to demonstrate its versatility, while simultaneously demonstrating the company’s capabilities as a print design and production service.
