Joyu is a juice box company that provides various refreshing, mango-flavored drinks for kids. A few of the flavors include combinations of mango with other fruits, such as strawberry, banana, and apple. Joyu’s friendly, colorful juice boxes allow for easy portability and on-the-go activities, while simultaneously delivering joy through every sip. I believe kids deserve to enjoy a refreshing drink that is both nutritious and delicious. As someone who grew up with food as an integral part of my own childhood, fun packaging remains as strong positive memories of mine. Through my packaging design, I wanted to create a memorable product that brings a strong sense of playfulness and friendliness to everyone that views and consumes it. Joyu also utilizes premium, local fruits to achieve its delicious, natural flavor. With this brand, I wanted to add a focus on high quality juices, fresh ingredients, and sustainable practices. Joyu not only tastes good but works towards counteracting the ongoing climate crisis through its contribution to eco-friendly packaging and production. With other companies heavily contributing to the ever-growing planet pollution, it was important that my brand did not follow suit. Through its unwavering commitment to quality, joy, and sustainability, Joyu invites consumers to join in the celebration of life's simple pleasures, one sip at a time.
